XP Power has followed a clear and consistent dual track strategy of moving up the value chain through its internally developed products and adding complementary products through acquisitions to target key accounts where we can add genuine value.


The key elements of our strategy are as follows and are derived from our vision:

Develop a broad range of competitive products


Target accounts where we can add value


Drive vertical penetration of these focus accounts


Enhance brand awareness through digital marketing and distribution


Achieve operational excellence


Lead our industry on environmental matters


Acquire businesses to expand our product offering and engineering capabilities



Read more aroud our strategy and our plans for the year ahead in our Annual Report and how this intrinsically links to Our Values.


What is Our Strategy?