Strategy

XP Power has followed a clear and consistent dual track strategy of moving up the value chain through its internally developed products and adding complementary products through acquisitions to target key accounts where we can add genuine value.

 

The key elements of our strategy are as follows and are derived from our vision:

Develop a broad range of competitive products

 

Target accounts where we can add value

 

Drive vertical penetration of these focus accounts

 

Enhance brand awareness through digital marketing and distribution

 

Achieve operational excellence

 

Lead our industry on environmental matters

 

Acquire businesses to expand our product offering and engineering capabilities

 

 

Read more aroud our strategy and our plans for the year ahead in our Annual Report and how this intrinsically links to Our Values.

 

What is Our Strategy?